Director of Finance

New York, United States Full-time

Applecart deploys proprietary technology to run marketing campaigns that leverage positive customer word-of-mouth on behalf of brands. Last year we closed a $6 million funding round, led by global sports and entertainment leader Endeavor (with Endeavor CEO Ari Emanuel joining Applecart’s board) and other prominent tech investors including Aspect Ventures, former Yelp SVP of Engineering Michael Stoppelman, and Infinite Computer Solutions founder Sanjay Govil.

Applecart is building a game-changing, direct-to-consumer, two-sided marketplace that will empower and compensate customers who refer their personal networks to brands and products that they genuinely love. We give brands the ability to tap into a new scalable and cost-effective customer acquisition channel: peer-to-peer referrals via the networks of their current, satisfied customers. Our marketplace helps great brands efficiently grow beyond traditional marketing channels to generate a high volume of sales via genuine and positive word-of-mouth from existing customers.


About the Role

As Director of Finance, you’re an enthusiastic, strategic, and analytical thinker with a background in finance or corporate development, ideally in a technology company or have worked directly with technology companies. You are excited to work at a fast-growing, direct-to-consumer startup.


What You Will Do:

  • Oversee the company’s financial plan and oversee monthly reporting packages to our Co-CEOs
  • Surface the performance of our key financial and operational metrics to our senior leadership team and the Board, through quarterly presentations
  • Analytical support of all financing-related activities, including Excel modeling, projections, and report generation for P&L, cash flows, and user growth
  • Lead the company’s annual budgeting process, engaging directly with teams to ensure completeness and accuracy
  • Oversee bookkeeping, payroll, and tax preparation - managing external back office firms to ensure accuracy and compliance

Who You Are 


  • Bachelor’s or Master’s degree in Finance or other quantitative field
  • Minimum of 3 to 5 years of experience in Investment Banking, Corporate Development, or Consulting
  • Proven knowledge base / track-record at building financial models for a direct-to-consumer technology business
  • Phenomenal analytical and quantitative skills
  • Comfortable engaging with C-level executives and senior leadership